Tag: access feminine qualities

Yin and Yang – Understanding the Limits of Traditional Gender Roles in Business

It’s human nature to generalize. We like to reinforce our belief systems by assigning identities and values to things, places, and people. If nothing else, it saves time and cognitive energy, since we do not have to evaluate every experience as if we’ve never encountered it before. This unconscious thinking is effective when you’re jogging down a trail that ends at a cliff; in such a circumstance, you don’t have to think too much about when you should stop running. On the other hand, when you’re considering who to promote or put in a key role, if you unconsciously discount a female candidate because of a set of beliefs like “women are too soft, emotional, catty, out-numbered or whatever, to […]

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