Tag: God and business

To Understand People, Understand How They Perceive God

October 21, 2010 | By | Add a Comment

If you want to know what drives thinking and behavior, examine a person’s perception of God. Last week, USA Today published Baylor University’s recent research on how Americans perceive God. Click here for the article. (This was a big study, not some overnight poll by a news media outlet.) Ninety percent of Americans believe in some form of higher power and, as the study highlights, the form of that belief greatly affects the way people view the world. When we understand the lens or bubble through which we view God, our decisions, choices and actions make complete sense. Here are the four buckets the researchers found that best describe how Americans view God. The type of God captions are from […]

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